Casio G Shock to China

One of the World's Largest Flagship Stores Opens in Beijing

 The refurbished Casio flagship store in the famous Wangfujing Street shopping area in central Beijing was opened on 26 December last year. In terms of floor area, the store is one of the largest in the world specializing in Casio watches, and sells 5 brands in all, including G-SHOCK, Baby-G, PRO TREK outdoor watches and also SHEEN watches, which are very popular among women in China. Journalists from around 40 newspapers and other companies gathered for the unveiling, while the party to celebrate the opening attracted a crowd of over 100 people. Representatives from the fashion industry and hip media outlets joined up with athletes and artists with considerable street cred among young Chinese consumers to turn the opening of the new store into a huge bash.

The outside walls of the store feature replica G-SHOCK object the same size as that used to decorate the Casio booth at last year's Basel World show. As well as attracting the gaze of people passing by, this huge G-Shock object is coming to be recognized as a new landmark on Wangfujing Street. The three-storey shop is packed with hands-on displays that give visitors a chance to enjoy the world view of each of the brands at every turn.

On the day of the opening, there was also a lottery sale of Beijing limited-edition collaborative models designed with New Era, the iconic American street fashion brand. Large numbers of G-SHOCK fans queued from early in the morning for a chance to get in the draw, and tickets sold out in no time.

Future fan events will be held regularly at the flagship store, which will also act as an information outlet for the G-SHOCK and for Casio, bolstering the brand's popularity among young Chinese.

http://world.g-shock.com/asia-mea/en/gsw/event/140218_beijing/